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Introduction: with only two stores

Introduction: with only two stores, carved Ye sirloin has won 60000000 yuan of investment, venture capital gives the valuation of up to 400000000 yuan. What is the reason that it can in the conquest of the taste of the user at the same time, also conquered the eye of VC in recent years, the catering industry hardly what the good news. The enactment of the eight states, an upscale restaurant performance unable to get up after a fall, some highend restaurants have even closed down, while the lowend restaurant by raw materials and the distress of rent, artificial, rising costs, day is not easy. In this Starving people fill the land. market environment, in Taobao platform has been done first Afu oil cosmetics founder carved Ye has reached the catering industry, founded a company called carved Ye sirloin restaurant, began his two venture. As a no catering industry experience layman, carved Ye sirloin opened only two months to achieve the local mall restaurant unit efficiency first. Moreover, only two stores, carved Ye sirloin has won 60000000 yuan of investment, venture capital gives the valuation of up to 400000000 yuan. What is the reason for a catering industry layman in the conquest of the taste of the user at the same time, also conquered the VC critical eye? Recently, China business newspaper reporter an exclusive interview with carved ye, to deeply explore the he used to do catering behind the secret. in fact, I am a sirloin restaurant in smoked with oil to engage in avantgarde theatre columnist. Carved Ye introduced this themselves in microblog signature, mix a little funny. However, in these did not related to every field, carved ye made great contributions. carved ye have three big love, one is the drama of vanguard, two is three Food, electronic products. essential oil in his love directory fundamental row in number, but Afu oil but sit Taobao Department of cosmetics and Chinese oil products the first place, the annual sales of several hundred million to earn pots of alms bowl full, Afu success, was carved Ye attributed to the company middle managers love of essential oil the. In the venture, carved ye believe that love is the productivity, but also to choose the right industry love. The field of electronic products is not dare to enter, because this industry gathered the smartest man in the world. Carved ye said, food can try, because: although compared with essential oils and cosmetics industry, catering is an absolute cooly live, but it stirs up his passion. no madness, not survival. Although the restaurant is one of the most traditional industries, but locating from the product to marketing communication, carved Ye regard the Internet play were grafted to the restaurant business, started O2O dining journey. product positioning: fewer single product number The essence of a good restaurant is not how much the number of dishes, and is constantly optimize the product is excellent and the user experience. I never think, send a group purchase tickets on the Internet, called O2O. Carved ye think, real O2O, should start from the product positioning is the Internet type. , in his view, Apple Corp product line rarely


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